Imbibe Live is the innovative and interactive annual exhibition for anyone who sources, buys or serves drinks in the licensed on-trade.

This year's edition welcomed almost 12,000 drinks professionals to Olympia London. From sommeliers to buyers and from managers to publicans and bartenders, this essential date in the drinks calendar saw the industry’s finest come together.  

Imbibe Live is Europe’s largest on-trade drinks exhibition: join us next year to take part in ground-breaking tastings, source new products and discover new trends evolving the industry as we know it.