French liqueur brand Gabriel Boudier and its UK distributor Emporia Brands are joining forces with The Cocktail Trading Co for a series of monthly events for bartenders.
Starting on October 29, the Boudier Backbar will offer bartenders across the UK an opportunity to explore the range of liqueurs alongside the team from The Cocktail Trading Co in Bethnal Green Road in east London.
They can also learn about the history of the family-owned Gabriel Boudier as part of an informal session hosted by Matthew Dakers, brand manager at Emporia Brands.
Each expression will be available to sample, from the Crème range to the Bartenders and Paradoxale selection. Bartenders will be able to use any of them behind The Cocktail Trading Co bar and create a future signature serve, with guidance from the award-winning bartender team.
The first session on Thursday October 29 at 2pm will feature a guest appearance from the first winner of Gabriel Boudier Wizard’s campaign, Sam Boulton of Birmingham, who earned an opportunity to create his expression of Kaffir Lime Leaf. It will provide the first opportunity to sample the new liqueur which is being launched into the market as a limited edition.
You can hear how Sam won his heat at last year’s Boutique Bar Show and was taken to the home of Gabriel Boudier in Dijon for the final to impress the family with his ideas.
To be involved in the Boudier Backbar, email Matthew Dakers at firstname.lastname@example.org.