CHAIRMAN'S MAI TAI
WIN A TRIP FOR 2 TO ST. LUCIA
After a successful first campaign in 2016, this year see’s the return of the Chairman’s Reserve Mai Tai campaign, a collaboration between the World Spirit Awards 2017 winning Chairman’s Reserve rum range from St Lucia Distillers, and award-winning UK importer Emporia Brands. We ask bartenders across the UK to submit their twist on a Mai Tai, a serve closely associated with Chairman’s Reserve, using two expressions of the St Lucian rum (Finest, White Label, Spiced and Forgotten Cask). All entrants are required to promote their creation over a two-month period (July - August), earning a variety of points that are rewarded for a combination of Chairman’s Reserve sales, social media activations, media content such as photos and videos, and event collaborations. Once the campaign finishes, the top four venues who have gained the most points from all the entries will be invited down to London and top event space and bar The Magic Roundabout at Old Street station on National Mai Tai day (26th September). Here, each venue will be asked to create their winning recipe to a VIP crowd of journalists and rum enthusiasts, with the hope of impressing them enough to vote as their favourite Mai Tai of the evening. The venue with the most tokens win themselves two plane tickets to St Lucia, the home of Chairman’s Reserve, at the end of the year as part of the immersive Chairman’s XI.