CHAIRMAN'S MAI TAI
WIN A TRIP FOR 2 TO ST. LUCIA...
After a successful first campaign in 2016, this year see’s the return of the Chairman’s Reserve Mai Tai campaign, a collaboration between the World Spirit Awards 2017 winning Chairman’s Reserve rum range from St Lucia Distillers, and award-winning UK importer Emporia Brands. We ask bartenders across the UK to submit their twist on a Mai Tai, a serve closely associated with Chairman’s Reserve, using two expressions of the St Lucian rum (Finest, White Label, Spiced and Forgotten Cask). All entrants are required to promote their creation over a two-month period (July - August), earning a variety of points that are rewarded for a combination of Chairman’s Reserve sales, social media activations, media content such as photos and videos, and event collaborations. Once the campaign finishes, the top four venues who have gained the most points from all the entries will be invited down to London and top event space and bar The Magic Roundabout at Old Street station on National Mai Tai day (26th September). Here, each venue will be asked to create their winning recipe to a VIP crowd of journalists and rum enthusiasts, with the hope of impressing them enough to vote as their favourite Mai Tai of the evening. The venue with the most tokens win themselves two plane tickets to St Lucia, the home of Chairman’s Reserve, at the end of the year as part of the immersive Chairman’s XI.
Entries are now closed.
FINAL FIVE NAMED IN THE CHAIRMAN'S RESERVE MAI TAI CAMPAIGN
Spirits innovator Emporia Brands and award-winning Chairman's Reserve rum of St. Lucia Distillers, are proud to announce the final five venues who will be participating in the UK final of the current Chairman's Reserve Mai Tai campaign. The evening, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature five venues from across the UK who have been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman's Reserve. Once gaining a spot in the final, the winning venue are rewarded with a training visit for two to Saint Lucia as part of the prestige Chairmans XI programme. Earning their way to the final on Tuesday 26th September will be last year's winners Alvino's of Newcastle upon Tyne, Milk from, Ten Mill Lane from Cardiff and our wild card entry of Panda & Sons from Edinburgh. The respective bars will now be invited to the Magic Roundabout on Tuesday to re-create their Chairman's Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year. Read more at Bar Magazine.
Venue: The Magic Roundabout, Old Street Tube Station, London EC1Y 1BE. Timings: 7pm - late. Open to general public & trade.
- CHAIRMAN'S MAI TAI
READING'S MILK BAR NAMED THE WINNERS OF THE CHAIRMAN'S RESERVE MAI TAI CAMPAIGN!
Spirits innovator Emporia Brands and award-winning Chairman’s Reserve rum of St Lucia Distillers, are proud to announce the winning venue for the 2017 Chairman’s Reserve Mai Tai campaign. Milk Bar from Reading were announced on Tuesday 26th September winners at The Magic Roundabout, one of London iconic pop-up sites. The final saw five venues from across the UK recreate their Chairman’s Mai Tai’s to the public and VIP judges, hoping to win a trip for two to St Lucia as part of the prestige Chairman’s XI programme. Joining Milk at the final were last year’s winners Alvino’s of Newcastle upon Tyne, Colonel Porter’s, also of Newcastle upon Tyne, Ten Mill Lane from Cardiff and wild card entry of Panda & Sons from Edinburgh. With a secret panel of judges on hand to test out each cocktail, Milk were deemed worthy winners for 2017 and earnt their place on the plane to St Lucia. Read more at Bar Magazine.
WINNING MAI TAI RECIPE
'PEARL OF THE CARIBBEAN'
Congratulations to MILK BAR from Reading for winning the Chairman's Mai Tai competition with their 'Pearl of the Caribbean' recipe:
- 35ml CHAIRMAN'S RESERVE 'SPICED'
- 20ml CHAIRMAN'S RESERVE 'GOLD'
- 15ml FRESH LIME JUICE
- 35ml MILK SHURB NO.2
- 3 DASH ANGOSTURA BITTERS
Shake and strain over crushed ice in up-cycled food tin. Garnish with a thyme sprig, dehydrated lime and desiccated coconut.
ST. LUCIA ITINERARY FOR THE WINNING VENUE
Day 1: Arrival in Saint Lucia.
Day 2: Visit of Saint Lucia Distillers, local art makers and the Castries market.
Day 3: Training session for local bartenders and Friday night in Gros Islet with the Saint Lucia Distillers team.
Day 4: Local Chairman's Reserve Mai Tai competition judged by European winners and guest shift at the Chairman's Reserve event.
Day 5: Day out on catamaran with local bartenders and Saint Lucia Distillers team.
Day 6: Flights back home.