ARMAGNAC COCKTAIL WEEK
Armagnac Cocktail Week, sponsored by Marquis Armagnac & Comte de Lauvia Armagnac, is returning for its second year with spirits innovator Emporia Brands. After a successful first campaign in 2017, the week-long cocktail extravaganza kicks off on 11thJune with Marquis de Montesquiou Armagnac and a focus for bars and restaurants across the UK. The brand is tasking a variety of venues to create and promote an original Marquis de Montesquiou Armagnac cocktail throughout the week, ending on Father’s Day, 17thJune. Each venue must enter their recipe, promote the serve through their in-house marketing and post their creation to their social media channels to encourage their customers to experience Armagnac! With a fantastic incentive of a trip to Armagnac up for grabs, both Marquis de Montesquiou Armagnac and Emporia Brands are looking forward to experiencing the creativity the UK can offer.
"ARMAGNAC IS TO COGNAC WHAT MEZCAL IS TO TEQUILA"
Marquis de Montesquiou Armagnac is also excited to host their cellar master Eric across three regional trade only masterclasses, focusing on the official launch of 3 new vintages; Marquis Milliésime Armagnac 1973, 1976 and 1989. Attracting 20 people maximum, this VIP tasting will include a reception drink, detailed Armagnac masterclass and an exclusive tasting of the three new vintages.
The vintages have been selected from specific villages within the premium region of Bas Armagnac, so express the specific personality of these individual Terroirs:
>> 1973 - 'The Oaky Palate' from the village of Caupenne d'Armagnac from cooler regions within the typical Gasconyy soil of silty clay sand, bringing a floral body and incredible freshness, coupled with great wood integration.
>> 1976 - 'The Spicy Character' from the village of Parlebosco, which as quartz Landes sand, bringing great thickness and structure to the Armagnac with typical spicy character from the Baco grape.
>> 1989 - 'The Floral Bouquet' from the village of Mauleon d'Armagnac a village that has sandy clay and limestone soil, producing a round and exceptionally fruity eaux-de-vie.
Click here to view the new Marquis vintages.
To encourage local retailers to get involved with the promotional week, Lauvia Armagnac have offered the opportunity to receive a free sample bottle of Lauvia Armagnac ready for Father’s Day on June 17th. To register for their complimentary bottle, each retailer is encouraged to purchase 6 bottles of any expressions of Lauvia Armagnac for a Father’s Day in-store promotion during Armagnac Cocktail Week.
The social media profiles of each brand will also be highlighting a variety of classic cocktail recipes, as well as the entries received and in-store promotions available throughout the week, encouraging new experiences with Armagnac across the UK.
>> START: 11TH JUNE 2018
>> END: 17TH JUNE 2018
>> FATHER'S DAY 17TH JUNE 2018
>> Throughout the week bartenders have been tasked with creating an original Armagnac cocktail to run as a special in their bar throughout Armagnac Cocktail Week.
>> Retailers will receive a complimentary bottle of Lauvia Armagnac with any 6 bottles or more of Comte de Lauvia Armagnac.