gabriel boudier


genuinely new and original innovation



The Gabriel Boudier Wizard Awards is a challenge for all bartenders in the UK to create an original and unique new liqueur, with the opportunity of the winning liqueur to be adopted by Gabriel Boudier for a launch as part of their award winning Crème and Bartender Liqueur ranges - plus a prize of £1000. This is a challenge from the internationally recognised wizard of the world of liqueurs, awarded the Liqueur Trophy and Supreme Champion Spirit at the International Spirits Challenge, a unique achievement elevating Gabriel Boudier to the status of Liqueur Wizard of all time. In 2015, Emporia Brands and Gabriel Boudier launched the Gabriel Boudier Wizard competition nationally dividing the country into three regional heats, Wizard of the North, Wizard of the South and Wizard of Scotland. The regional heats will take place in three major cities throughout the UK. The wizard who won each of these titles is invited to the Grand Final at Gabriel Boudier in Dijon, judged by the Master Wizards of Gabriel Boudier, with one recipe being selected for the 2019 Gabriel Boudier Wizard Award development and launch in 2020 as part of the Gabriel Boudier range - taking its spot next to the previous two winning liqueurs, Lime Leaf Liqueur by Samuel Boulton (2015) and Dijon Mustard Liqueur by Maria Vierira (2017).

Download the rules and information pack here and read before entering! Click ‘Register’ to register your interest and an Emporia Rep will contact you with further details along with arranging the supply of your neural alcohol. Your final submission with both prototype and signature serve will have to be completed by 31st August 2019. The top ten regional recipes from each region (Scotland & Northern Island, The Midlands & The North, Wales & The South) will be chosen by the panel of judges. The regional finals will be held over September and October 2019 with the Grand Final taking place in Dijon in January 2020. The winning recipe will be launched by Gabriel Boudier and Emporia Brands in August 2020.

See Gabriel Boudier promotional videos here.