New product Launch - Turmeric Liqueur

Friday 1st March 2024 – Emporia Brands, is delighted to announce the much-anticipated return of the Gabriel Boudier Wizard Award Competition, challenging bartenders to create an original liqueur, not already available on the market. Simultaneously, Emporia Brands are launching last year’s winning recipe, Turmeric Liqueur, created by Xander Driver.

The Gabriel Boudier Wizard Award Competition is an innovative challenge, launched by Emporia Brands, inviting UK bartender to create an original liqueur recipe. The winning recipe is then developed by the award-winning liqueur producers, Gabriel Boudier, and introduced as part of their esteemed liqueur range, along with a prize of £1000.

Turmeric Liqueur, the creation of last year’s competition winner Xander Driver, is now officially being launched by Emporia Brands. A dedicated launch event is scheduled to take place in Leicester, Driver’s hometown, showcasing this inventive liqueur alongside his signature serves. This latest creation now joins the ranks of previous winning recipes from the competition, including Kaffir Lime Leaf (Samuel Bolton), Mustard Liqueur (Maria Vieira), and Nori Seaweed Liqueur (Matthew Cusworth).

Jack Rackham, Managing Director of Emporia Brands, expressed his excitement stating: “Gabriel Boudier’s reputation as the world’s leading liqueur company partnered with Emporia’s passion and expertise for new product development and innovation gave us another opportunity to challenge the talent of the UK bartenders to create an original cocktail liqueur. Xander’s Turmeric Liqueur is another fantastic example of the creativity and skill that’s involved to develop these truly unique liqueurs.”

The Gabriel Boudier Wizard Award is an exciting challenge for all UK bartenders to create their own recipe

For more information on The Gabriel Boudier Wizard Award or for help stocking our products, please contact our office on 01483 458700 or email info@emporiabrands.com.