This past August Bank Holiday saw the return of Bounty Rum to the Notting Hill Carnival in London. After launching in 2018 at the world-renowned and famous street carnival, the ‘Spirit of St. Lucia’ returned, partnering up with a host of famous London bars as well as supporting integral parts of the parade.

The Beachcomber showcased Bounty Spice within a host of tropical serves on an exclusive menu, including the Tasty Fi Ting which brought together orange shrubs, lime and Ting Grapefruit soda with the 2-year-old rum macerated with all-natural local Lucian spices.

The Metropolitan Pub of Westbourne Park took advantage of Bounty Rums Caribbean flavours by serving up exclusive St. Lucian rum punches using Bounty White, Gold, Spiced and Coconut.

The annual parade also saw a Bounty rum partner with a host of entertainers, branding up their floats with bandanas, banners and t-shirts as the route wound through Notting Hill, North Kensington and Westbourne Green.

Xtreme Carnival Band brought a new generation of carnivalists to London with their spectacular costumers, whilst Metronomes Steel Orchestra, the award-winning carnival arts organisation, performed steel pan music to promote another year with Bounty Rum as they showered the street of London with colour and pure vibes.

Bounty Rum captures and conveys the St. Lucia’s most dynamic and festive qualities, which stem from the island’s traditional and cultural roots, making it the perfect partner for the Notting Hill Carnival and beyond.


Bounty rum is produced by St. Lucia Distillers which is in the scenically beautiful and agriculturally rich valley of Roseau on the Caribbean island of St Lucia. Bounty, “The Spirit of Saint Lucia” was established in 1972 as the principle rum brand of St. Lucia Distillers, a united venture created when the last two distilleries on the island, the Dennery Distillery and Roseau Bay Distillery, merged. The rums are a blend of double distilled rums from Guyanese molasses. They are known for their distinct clean and smooth mouth feel along with terrific medium bodied characters, ideal to be enjoyed in a host of cocktails.

Bounty rum is widely available in the UK, including all online retailers. For more information on Bounty and Emporia Brands please email

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