ST. LUCIA'S BEST SELLING RUM LAUNCHING IN THE UK AT NOTTING HILL CARNIVAL
Saint Lucia Distillers, acknowledged as one of the foremost rum distilleries in the Caribbean, is launching the Bounty Rum brand in the United Kingdom during Notting Hill Carnival (26th & 27th August 2018), the biggest carnival in Europe, in collaboration with its retail partners, Taste of Saint Lucia and the award-winning mid-century tiki bar Trailer Happiness – 177 Portobello Road, London.
“This new release will complement the existing brands of Chairman’s Reserve and Admiral Rodney, whilst establishing the origin of Saint Lucian rums” says Philip Gillier, Export Manager at Saint Lucia Distillers. Bounty Rum – “The Spirit of Saint Lucia” – is the most popular brand in the Caribbean Island of Saint Lucia. Launched in 1972, the brand is a staple of Saint Lucian life and is enjoyed by all Lucians as the national rum brand. Bounty has become a national icon and sponsors a whole range of cultural events such as Carnival, Independence Day, Jounen Kwéyὸl (Créole Day) and local community days (Friday Night Jump Up).
Sly Augustin, Owner of Trailer Happiness adds “As a Saint Lucian living abroad, I am very happy and proud to take part in the launch of Bounty Rum in Europe, which couldn’t have taken place anywhere else but at the Notting Hill Carnival, celebrating Caribbean culture in London since 1966. Bounty Rum is the ultimate Carnival Rum brand from Saint Lucia”.
Jack Rackham, Managing Director of Emporia Brands, comments: “I am delighted to announce the arrival of the Bounty range that we will be launching at Notting Hill Carnival, where St Lucia Distillers have been a leading rum sponsor of bars and carnival activity over the past 8 years. Having launched Chairman’s Reserve into the UK and becoming the number one export market for this great brand from St Lucia Distillers, we are excited by the new proposition the Bounty rum range provides.”
Bounty Rum will be officially launched in the UK through spirits importer Emporia Brands this summer and will sponsor Trailer Happiness on Portobello Road and The Pioneers Festival throughout the Notting Hill Carnival weekend.
OUR ISLAND, OUR BOUNTY
The Bounty Rum range consists of six rums: Bounty Premium Gold (40%), Bounty Premium White (40%), Bounty Dark (£43%); and three flavoured rums: Bounty Spiced (40%), Bounty Coconut (25%) and Bounty Lime (25%).
All rums are blended with distillates from Saint Lucia Distillers’ unique Coffey still with the exception of Bounty Dark which has some pot still to give further character and complexity. All of the rums are aged for a minimum of 2 years before bottling. They will initially be available through TheDrinkShop.com, click here.
THE SPIRIT OF ST. LUCIA
This comprehensive range of rums enables the consumer to get a flavour of Saint Lucia. The versatility of the range gives bartenders the opportunity of mixing both traditional cocktails as well as experimenting with exotic flavours.
About Trailer Happiness: Trailer Happiness is an award-winning West London community bar, based on Portobello Road. Serving the finest classic and original cocktails since 2003, Trailer Happiness is inspired by mid-century cocktail trends and tiki. Celebrating 15 years in 2018, Trailer Happiness pioneered the resurgence of tiki bars through its award-winning menus and created a global reputation for hospitality and excellent customer service. Well established amongst the international trade, Trailer Happiness recently gained industry recognition with Imbibe’s ‘Rum List Of The Year’ and Tales of the Cocktail ‘Best International High Volume Cocktail Bar’
About Bounty Rum: BOUNTY rum is produced by St. Lucia Distillers which is located in the scenically beautiful and agriculturally rich valley of Roseau on the Caribbean island of St Lucia. BOUNTY, “The Spirit of Saint Lucia” was established in 1972 as the principle rum brand of St. Lucia Distillers, a united venture created when the last two distilleries on the island, the Dennery Distillery and Roseau Bay Distillery, merged. BOUNTY rum captures and conveys the island’s most dynamic and festive qualities, which stem from the island’s traditional and cultural roots. Our rums are a blend of double distilled rums from Guyanese molasses. They are known for their distinct clean and smooth mouth feel along with terrific medium bodied characters, ideal to be enjoyed in your favourite cocktails. Committed to innovation and quality, our passionate team of blenders, engineers, technicians and administrative staff work together to produce one of the world’s best rums and rum products. We pride ourselves on our enthusiastic dedication to quality product development and offer a variety of rums and rum products from premium rums to liqueurs.