THE NEW GABRIEL BOUDIER MUSTARD LIQUEUR


WINNING GABRIEL BOUDIER WIZARD 2018 LIQUEUR TO BE LAUNCHED

 

The winning liqueur of the Gabriel Boudier Wizard 2018 is to be launched globally. Gabriel Boudier challenged the UK’s bartenders earlier in the year to create a new liqueur to join their award-winning range. The 2018 winner was Maria Vieira from East London Liquor Company (ELLC) with her homage to Dijon’s other iconic product, mustard. The ingredients for Gabriel Boudier Mustard Liqueur are of course led by brown mustard seed from Burgundy, macerated for two weeks in fine alcohol. The supporting cast includes black mustard seed and a touch of pepper, with the balancing sweetness coming from both sugar and honey.

This extraordinary and original liqueur achieves the tricky feat of balancing the heat of Dijon mustard with the sweetness required of a liqueur, and Maria’s signature serve provides a new take on the classic Bloody Mary.

IN-STORE TASTING AT EAST LONDON LIQUOR COMPANY

On 17th August winner Maria, with Jack Rackham from Emporia, will be doing an in-store tasting at the East London Liquor Company shop in Rochester Walk, Borough Market, London to launch her winning liqueur to the public. 

The industry launch will be at the East London Liquor Company bar in Bow Wharf on 30th August from 5-9pm. There will be a welcome Mustard Collins on arrival, with other Dijon-inspired recipes on a collaborative East London Liquor Company and Gabriel Boudier mustard menu for the evening. 

The competition was setup in 2015 by spirits importers, Emporia Brands. The Gabriel Boudier Wizard competition challenges bartenders to come up with an original liqueur or crème that is not already commercially available. The first Wizard was Sam Boulton, who created Kaffir Lime Leaf Liqueur. 

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> Mustard Mary

25 ml Gabriel Boudier Mustard Liqueur, 25 ml Gin or Vodka , 100 ml Tomato Juice , 15ml lemon juice, 3 dashes Worcestershire Sauce and a pinch of salt and pepper.

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> Mustard Collins

50ml Gabriel Boudier Mustard Liqueur, 20ml lemon juice, 15ml sugar, top with soda.

Established in 1874, Gabriel Boudier is the only independent producer of liqueurs in Dijon still in family ownership. Their award-winning range is based on fresh ingredients, without the use of artificial flavours, and this philosophy was part of the brief to contestants. They won the Liqueur Trophy at the International Spirits Challenge in 2018 – their fourth UK trophy this decade. The next Gabriel Boudier Wizard competition will run throughout 2019, to find an original liqueur or crème to launch in 2020. To register interest, contact Emporia Brands on:

> info@emporiabrands.com