ARMAGNAC IS TO COGNAC WHAT MEZCAL IS TO TEQUILA
Armagnac Cocktail Week, sponsored by Marquis Armagnac & Comte de Lauvia Armagnac, returned for its second year with spirits innovator Emporia Brands. After a successful first campaign in 2017, the week-long cocktail extravaganza kicked off on the 11th June with Marquis de Montesquiou Armagnac and a focus for bars and restaurants across the UK.
The brand tasked a variety of venues to create and promote an original Marquis de Montesquiou Armagnac cocktail throughout the week, ending on Father’s Day, 17th June. Each venue entered their recipe, promoted the serve through their in-house marketing and posted their creation to their social media channels to encourage their customers to experience Armagnac! With a fantastic incentive of a trip to Armagnac up for grabs, both Marquis de Montesquiou Armagnac and Emporia Brands are looking forward to experiencing the creativity the UK can offer.
Marquis de Montesquiou Armagnac were also excited to host their cellar master Eric across three regional trade only masterclasses, focusing on the official launch of 3 new vintages; Marquis Milliésime Armagnac 1973, 1976 and 1989. Attracting 20 people maximum, the VIP tasting included a reception drink, detailed Armagnac masterclass and an exclusive tasting of the three new vintages.
The vintages have been selected from specific villages within the premium region of Bas Armagnac, so express the specific personality of these individual Terroirs:
>> 1973 - 'The Oaky Palate' from the village of Caupenne d'Armagnac from cooler regions within the typical Gasconyy soil of silty clay sand, bringing a floral body and incredible freshness, coupled with great wood integration.
>> 1976 - 'The Spicy Character' from the village of Parlebosco, which as quartz Landes sand, bringing great thickness and structure to the Armagnac with typical spicy character from the Baco grape.
>> 1989 - 'The Floral Bouquet' from the village of Mauleon d'Armagnac a village that has sandy clay and limestone soil, producing a round and exceptionally fruity eaux-de-vie.
THREE NEW ARMAGNAC VINTAGES AVAILABLE
To encourage local retailers to get involved with the promotional week, Lauvia Armagnac offered the opportunity to receive a free sample bottle of Lauvia Armagnac ready for Father’s Day on June 17th. The social media profiles of each brand also highlighted a variety of classic cocktail recipes, as well as the entries received and in-store promotions throughout the week, encouraging new experiences with Armagnac across the UK.