Spirits innovator Emporia Brands and award-winning Chairman's Reserve rum of St. Lucia Distillers, are proud to announce the final five venues who will be participating in the UK final of the current Chairman's Reserve Mai Tai campaign. The evening, to be held at The Magic Roundabout, one of the cities iconic pop-up sites in London, will feature five venues from across the UK who have been tasked during July and August to promote their twist on the classic Mai Tai cocktail using two expressions of Chairman's Reserve.
"A ONCE-IN-A-LIFETIME EXPERIENCE"
The campaign, created by Emporia Brands in 2016, and is now recognised as a global competition, has featured previous winners Alvino's of Newcastle and Milk Bar in Reading, combing their skills of sales, digital promotion and traditional marketing to earn a once-in-a-lifetime experience to the island of Saint Lucia, the home of Chairman's Reserve.
Earning their way to the final on Monday 01st October 2018 will be last year's winners Milk Bar of Reading, Twisted Lemon from Brighton, Hoot The Redeemer of Edinburgh, 33 Cank Street from Leicester and last Café Pacifico of London.
The respective bars will now be invited down to the Magic Roundabout to re-create their Chairman's Reserve Mai Tai cocktail to the public at the biggest Mai Tai party of the year! With a secret panel of judges on hand to test out each cocktail too, the winning bar will find out on the evening whether they have earnt their place on the plane to St. Lucia in 2019.
Members of the public are also invited to join, receiving 5 tokens that they can use to experience each of the finalist Mai Tai serves, with their votes counted towards the winning reveal of the ultimate 2018 Chairman's Mai Tai at the end of the evening.
“THE BIGGEST MAI TAI PARTY OF THE YEAR!'“
The winning venue joins finalists from the USA, Canada, Spain, Portugal, Italy, Greece, Switzerland and France in Saint Lucia for the International Final, a competition in which last years UK winners, Milk Bar, came 2nd.
Come and enjoy the Chairman’s Reserve Mai Tai Final Party on Monday 1st October 2018 at 7pm at The Magic Roundabout, Old Street in London. Open to the general public and trade…the biggest Mai Tai party of the year!
30ml Chairman’s Reserve Spiced, 15ml Chairman’s Reserve Original, 30ml home-made Port Falernum (with a base of Chairman’s Reserve White), 30ml Lime Juice, 15ml Orgeat and 3 dashes of Black Walnut Bitters.
TWISTED LEMON, BRIGHTON
25ml Chairman’s Reserve Original, 25ml Chairman’s Reserve White, 20ml Mango Juice, 20ml Lime Juice, a pinch of Salt and 2 dashes of home-made Tiki bitters.
33 CANK STREET, LEICESTER
40ml Chairman’s Reserve (33 Can Street blend: 3:3:1 white: original: spiced), 25ml Soursop Liqueur, 25ml toasted Cashew, 10ml citrus and 3 dashes of Bois Bande Bourbon Bitters.
HOOT THE REDEEMER, EDINBURGH
30ml Chairman’s Reserve Original, 20ml Chairman’s Reserve Spiced, 20ml Irn-Bru infused Triple Sec, 20ml Lime Juice, 10ml Heather Honey Whisky & Almond Orgeat.
CAFÉ PACIFICO, LONDON
25ml Chairman’s Reserve Original, 25ml Chairman’s Reserve Spiced, 15ml Orgeat syrup, 30ml Lime Juice, 10ml Orange Liqueur and 20ml home-made Tepache.