NATIONAL CALVADOS WEEK
THE OFFICIAL UK CALVADOS CELEBRATION
Calling all UK Bars, Restaurants & Retailers! Join the Calvados celebrations with our annual National Calvados Week campaign.
The Official National Calvados Week is the UK’s annual celebration of Calvados, founded in 2014 by Emporia Brands in partnership with Père Magloire. Held each October to coincide with the Normandy apple harvest, the campaign brings together the trade and consumers to highlight the heritage, versatility, and relevance of this historic apple brandy, while supporting long-term growth of the category.
THE MOST SUSTAINABLE SPIRIT IN THE WORLD
Calvados is made from apples – a naturally renewable raw material grown in traditional Normandy orchards. From low-intervention farming to natural fermentation and long maturation, the production of Calvados has a significantly lower environmental footprint than many other spirits, making it one of the most sustainable categories in the world.
PROMOTIONAL
SUPPORT
National Calvados Week is supported by a full programme of marketing and activation, including promotions and retros, staff training, in-store tastings, chef masterclasses, bartender competitions, calvados experiences, consumer events, and digital support. The campaign is designed to drive awareness, and help on-trade and off-trade businesses expand into this wonderful category.
SOME OF THE BEST CALVADOS IN THE WORLD
National Calvados Week is proudly sponsored by Père Magloire, one of the world’s leading Calvados producers. Founded in 1821, Père Magloire brings over 200 years of expertise, heritage, and category leadership, setting the benchmark for quality and authenticity in Calvados production.